About Course
Create targeted email campaigns to nurture leads, retain customers, and boost engagement.
Course Content
Foundations of Email Marketing
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Lesson 1: The Core Principles of Email Marketing
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Lesson 2: A Look at the Different Types of Emails
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Lesson 3: The Email Marketing Funnel and Strategy
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Lesson 4: The Business Case: Benefits & Key Challenges
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Lesson 5: Essential Tools & Platforms
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Community Exercise
Audience and List Building
Sign-Up Forms
E-mail Campaigns
Analytics and Optimisation
Certificates
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