How to get the most out of a marketing event (even if you hate networking)

One good event can do more for your career than fifty job applications. The trick is to go with a plan. This one works even if small talk makes you want to leave early.

Before you go

• Update your LinkedIn headline to say what you do or want to do, for example “Junior SEO specialist | content and keyword research”.
• Prepare one sentence about yourself. “I’m learning SEO and I’ve just finished a keyword project for a local salon” is enough.
• Pick two talks or people you most want to hear or meet, and one question for each.

While you’re there

• Aim for three real conversations, not thirty business cards.
• Ask, then listen. “What are you working on at the moment?” opens most conversations.
• Connect on LinkedIn on the spot so you don’t lose the contact.

Within 48 hours

• Follow up with each person and mention something specific you spoke about.
• Share one takeaway from the event on LinkedIn and tag the speaker or organiser.
• Write down what you learned and one thing you’ll try this week.

Find your next event

We list the SA marketing, AI and business events worth your time, many of them free, on the DMG Events page. Sign up free to get new events and reminders before the ones you care about.