Description

Launch price: R950 until 30 November 2026. From 1 December 2026 the price is R1,100.

Email is still the channel a small business owns outright: no algorithm, no ad auction, just your list and your message. Most South African email courses and tutorials, though, teach American or European rules, chase open rates that no longer mean much, and stop before you have built anything. This course is the practical, South African version.

You will build a permission-based list with sign-up forms that work on mobile, write consent wording built on POPIA section 69 and the 2025 POPIA Regulations, and set up a routine for the CPA right to block marketing and the National Opt-Out Registry the National Consumer Commission launched in October 2026. You will plan and write the automated flows that do most of the selling (welcome, abandoned cart, post-purchase, win-back and lead nurture for service and B2B businesses), and design campaigns that look right on a phone, in dark mode and with images off. You will set up SPF, DKIM and DMARC and meet Gmail, Yahoo and Outlook.com sender requirements, measure clicks, conversions and revenue per recipient in GA4, and price and report on email work as a freelancer.

Every module ends with a quiz and a portfolio assignment, and the capstone is a complete email programme for a South African business. Legal lessons are practical guidance, not legal advice. No income guarantees: just skills you can use from the first module.

How this course works

7 modules and 39 written lessons. Every lesson has a worked South African example, common mistakes to avoid and a practical exercise. Each module ends with a quiz, a quiz review and a practical assignment that becomes part of your portfolio, and the course finishes with a capstone project.

Recognised certifications to take next

This course prepares you for these official certifications and courses from the platform providers. They are issued by those providers, not by Digital Marketing Guide. Check the current cost and requirements on each provider’s page.

• Email Marketing Certification (HubSpot Academy) – Free
• Mailchimp Academy (including the Mailchimp Foundations Certification) (Mailchimp (Intuit)) – Free (requires a Mailchimp account and joining Mailchimp & Co)
• Klaviyo Academy: Klaviyo practitioner certificate and Deliverability certificate (Klaviyo) – Free courses (confirm the certificate exam is free when you enrol)
• Google Analytics Certification (Google (Skillshop)) – Free