Description

Launch price: R950 until 30 November 2026. From 1 December 2026 the price is R1,150.

Every business needs words that sell: a homepage that explains what they do in five seconds, ads that get the right people to click, emails that get opened, and WhatsApp messages that turn enquiries into bookings. This course teaches you to write them.

Across 7 modules and 38 practical lessons, you will learn how persuasive copy really works: finding your customer’s own words, matching your message to what they already know, and using proven structures such as AIDA and Problem-Agitate-Solution honestly. Then you will apply it to the copy South African businesses actually pay for: website and landing pages, SEO pages, Google search ads, Meta and TikTok ads, social captions, email sequences and WhatsApp Business messages.

You will also learn the parts many courses skip: POPIA consent and opt-out wording, the Consumer Protection Act and the ARB Code on claims, testimonials and influencer disclosure, writing respectfully for a multilingual audience, and using AI tools without losing accuracy or your own voice. The final module covers briefs, client feedback and pricing your work in Rand.

Each module ends with an assignment that becomes a portfolio piece, and the capstone is a full copy package for a South African small business. No income or job is guaranteed, but you will finish with real skills and real work to show.

How this course works

7 modules and 38 written lessons. Every lesson has a worked South African example, common mistakes to avoid and a practical exercise. Each module ends with a quiz, a quiz review and a practical assignment that becomes part of your portfolio, and the course finishes with a capstone project.

Recognised certifications to take next

This course prepares you for these official certifications and courses from the platform providers. They are issued by those providers, not by Digital Marketing Guide. Check the current cost and requirements on each provider’s page.

• Content Marketing Certification Course (HubSpot Academy) – Free (free HubSpot Academy account required)
• Email Marketing Certification (HubSpot Academy) – Free (free HubSpot Academy account required)
• Content Marketing Principles for Business (Semrush Academy) – Free
• Google Ads Search Certification (Google Skillshop) – Free (foundational Google Ads certifications)
• Copyblogger Academy (membership, not a formal certification) (Copyblogger) – Paid: USD 1 trial, then a monthly membership (check current price on the site)