Description

Launch price: R1,100 until 30 November 2026. From 1 December 2026 the price is R1,250.

Most online stores in South Africa do not fail because of bad products. They fail because nobody is running the numbers, the traffic is expensive, shoppers do not trust the site, and first-time buyers never come back. This course teaches you to do the full job of an e-commerce marketer, the way it is done in South Africa in 2026.

You start with the money: contribution margin, break-even ROAS, CAC and lifetime value, so every rand of ad spend has a limit. Then you build a store South Africans trust, with the right payment options, delivery promises and the information ECTA and the Consumer Protection Act require (taught as practical compliance guidance, not legal advice). You learn to win buyers through Google Shopping and Performance Max, Meta Advantage+ catalogue ads, TikTok and Instagram, creators and affiliates, and decide when Takealot, Amazon.co.za or Makro make sense alongside your own store. You set up POPIA-compliant email, SMS and WhatsApp flows, track everything properly in GA4, and plan trading around payday, Back to School and Black Friday.

Every module ends with a practical assignment, and the course closes with a 90-day growth plan you can show a client or employer. No income guarantees, no fluff: just the skills to grow online sales profitably.

How this course works

7 modules and 39 written lessons. Every lesson has a worked South African example, common mistakes to avoid and a practical exercise. Each module ends with a quiz, a quiz review and a practical assignment that becomes part of your portfolio, and the course finishes with a capstone project.

Recognised certifications to take next

This course prepares you for these official certifications and courses from the platform providers. They are issued by those providers, not by Digital Marketing Guide. Check the current cost and requirements on each provider’s page.

• Google Analytics Certification (Google (Skillshop)) – Free
• Shopping ads Certification (Google (Skillshop)) – Free
• Search Engine Optimization with Shopify (Shopify Academy) – Free
• eCommerce Marketing (HubSpot Academy) – Free
• How to personalize your campaigns with Advantage+ catalog ads (Meta Blueprint) – Free