Description

Launch price: R950 until 30 November 2026. From 1 December 2026 the price is R1,100.

Most South African websites do not have a traffic problem. They have a conversion problem: visitors arrive, look around and leave without buying, booking or enquiring. Conversion rate optimisation (CRO) is the skill of finding out why, and fixing it with evidence instead of guesswork.

This course teaches the real job. You will calculate conversion rate, revenue per visitor and the Rand value of a lift; find leaks with GA4 funnel explorations; watch real visitors with Microsoft Clarity’s free heatmaps and recordings; run low-cost user tests and surveys; and audit pages with recognised frameworks such as the LIFT Model. You will rewrite landing pages, product pages and checkouts for mobile-first, data-conscious South African buyers, and build trust for stores people have never heard of.

You will also learn to test properly: writing hypotheses, working out sample sizes, reading results honestly and, just as important, what to do when a site is too small for A/B testing. Every persuasion technique is taught within the Consumer Protection Act, the ARB Code and POPIA, so your work is effective and defensible.

Each module ends with a practical assignment, and the capstone is a full CRO audit and 90-day plan for a real South African website: a portfolio piece you can show employers or clients. You will need a phone or laptop and free accounts only. No results or income are guaranteed, but you will finish able to do the work.

How this course works

7 modules and 38 written lessons. Every lesson has a worked South African example, common mistakes to avoid and a practical exercise. Each module ends with a quiz, a quiz review and a practical assignment that becomes part of your portfolio, and the course finishes with a capstone project.

Recognised certifications to take next

This course prepares you for these official certifications and courses from the platform providers. They are issued by those providers, not by Digital Marketing Guide. Check the current cost and requirements on each provider’s page.

• Google Analytics Certification (Google (Skillshop)) – Free
• Conversion Optimization Minidegree (CXL) – Paid: USD 999 one-off, or included in CXL All-Access membership (USD 289 per month on monthly billing; quarterly and annual plans discounted)
• Inbound Marketing Optimization Certification (HubSpot Academy) – Free
• Digital Marketing Certification (HubSpot Academy) – Free
• Google Digital Marketing & E-commerce Professional Certificate (Google (via Coursera)) – Paid: Coursera subscription (USD 49 per month in the US and Canada after a 7-day free trial; local pricing and financial aid may differ)